BMW has underlined its commitment to greener vehicles by joining forces with the UK government and raising awareness of the Go Ultra-Low campaign.
Launched by the Office for Low Emission Vehicles (OLEV) and the Society of Motor Manufacturers and Traders (SMMT), the campaign aims to encourage consumers to consider more economic cars as well as assist manufacturers with producing new technologies.
BMW is one of seven car makers that have joined the scheme. Between them, they will manufacture 15 new vehicles with low emissions, including family cars, vans, sports cars and SUVs.
The German firm has already received widespread plaudits for its commitment to green motoring, with its new i3 being voted the UK Car of the Year in 2014.
According to the SMMT, a total of 14,518 new low emission cars were registered last year, with the i3 making up 1,859 of that number. Figures for used green cars, including used BMWs and Mercedes, were not mentioned, however.
Graeme Grieve, BMW Group UK chief executive officer, said that BMW is "proud" to be joining Go Ultra-Low and the company will be welcoming "new manufacturers" as well as working "hand in hand" with the government to increase awareness.
Ultra-low emission vehicles are becoming attractive to people who want to save money as well as the environment, with many costing just 2p per mile to drive.
There was once the perception that hybrid and full electric cars were slow, space age things that while cheap to run, offered little in the performance and looks departments. However, that belief has been blown away by BMW's new i8 supercar.
The four wheel drive coupé has a turbo-charged 1.5 litre, 131 bhp engine capable of doing 0 - 60 mph in just 4.4 seconds and has a top speed of 155 mph, but its emissions are only 49 g/km and there is no road tax to pay.
Auto Express gave it five stars out of five when they reviewed the i8 last year, praising its low running costs, high performance and stylish looks. The Daily Telegraph were equally impressed, saying it has the running costs of a Ford Focus while delivering the performance of a Porsche 911.