BMW has this week been rated the most reputable business brand in the world in the Global RepTrak 100 ratings, beating off competition from the likes of Disney and internet search giant Google. It is a slight improvement for BMW after finishing third overall in the rankings last year.
The brands in the Global RepTrak 100 are ranked according to a number of factors including governance, citizenship and innovation – something that BMW has shown that is certainly has not been short of in recent years – with the results published in what is claimed to be the largest annual corporate reputation survey of its kind.
What the results illustrate is the growing connection between BMW and its customers and of the shared image that both the company and those who choose to drive its vehicles want to project about themselves – high performance, reliability and an eye for style and design. It is an image that has proven popular in the UK in recent years, as BMW’s sales figures for that time show us.
The BMW badge has been on the up in the UK for around a decade now, becoming ever more popular as people’s aspirations and ambitions have risen, even the face of the economic downturn. The watershed moment for this popularity occurred around seven years ago when the BMW 3 Series began to outsell its far cheaper rival, the Ford Mondeo.
Since this time BMW’s UK sales have gone from strength to strength with the 1 Series achieving strong numbers in the smaller hatchback end of the market to compliment the strong sales performance of the 3, 5 and 7 series saloons.
It is a position of strength that has been hard earned through a continual striving for innovation, performance, style and comfort across the whole BMW range and customers seem to approve of the direction the company has been heading in, judging by the sales numbers.
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