Both new and used Mercedes are acclaimed for their style and sophistication, but the new Mercedes-Maybach Pullman could well be the most luxurious car of all-time.
Due to be debuted at the Geneva Motor Show next month, the car is the ultimate Mercedes S Class and is considered to be the biggest threat to Rolls Royce's dominance in the opulent market of royals and rulers.
Unlike current Maybach models, this new version is based on the current S Class range but is much larger, with a body that stretches 6.5 metres (21.5 feet).
Under the hood, it boasts a powerful 552 bhp 6.0 litre bi-turbo engine with 612 lb/ft of torque. However, it is its interior that really dazzles as it features sumptuous cream leather seats, ample leg room and all the mod-cons a dignitary could ever need.
Such is the luxury of the passenger cabin that Mercedes are calling it the "club lounge". As with past models, it features two leather-clad reclining seats with a huge central armrest, but opposite there are two backward facing seats that can be pulled down whenever a royal or dignitary needs to carry extra passengers.
Pre-installed gadgets include an 18.5 inch TV monitor, Burmester 3D surround sound, and a range of analogue instruments that allow passengers to control the cabin's temperature as well as monitor the vehicle's speed. What's more, the glass divider between the driver and cabin is fully electronic so it can be lowered, darkened or turned opaque.
Mercedes aims for the top
In a press release issued to announce the vehicle, Mercedes stated that it is aiming to "assume the top of the range position" and certainly looks like it is fulfilling that goal.
The Mercedes Pullman celebrates its 50th birthday this year and the German manufacturer has done everything it can to ensure its new design stands out from the crowd and rises to the very summit of the chauffeur-driven limousine market.
Deliveries are due to begin in early 2016 with a starting price of around £350,000. Customised models, including armoured vehicles, will be available a short time later.
So, what do you think? Is this really the ultimate in luxury travel?