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About Autotrader price labels
How to use our price labels
Autotrader have compared the asking price for this car with their Autotrader valuation, and given it a label. This tells you how the price of this car compares to the market price of other cars with similar qualities, including make, model, age and mileage. Our price labels are here to help you make an informed decision when buying your next car.
What does Lower price mean?
A 'lower price' label means this car is priced much lower than most other cars of a similar type in the UK right now. This could be due to a number of factors, and you can always ask the seller for more information about pricing if you're not sure.
Price labels we use
Yes! You might see any of these labels on our car adverts:
Lower price
Priced much lower than other similar cars on the market
Great price
Slightly cheaper than most other similar cars on the market
Good price
Priced very closely to other similar cars on the market
Fair price
Only slightly more expensive than most other similar cars on the market
Higher price
More expensive than most other similar cars on the market, but there may be some additional benefits
How do Autotrader work it out?
Autotrader use data from millions of vehicles to work out a car's current market price. This data includes things like:
  • Make
  • Model
  • Age
  • Fuel type
  • Optional extras and features
There are other things that are not included in how Autotrader work out their price labels, but these might affect the price:
  • The car's condition
  • The car's colour
  • Supply and demand in the local area
  • Special modifications (like a spoiler or body kit)
  • Extra services (like warranties and finance deals)
  • The number of owners
  • The car's service history
Spotted a car with no price label?
Not every car will have a price label, but there are lots of reasons why this might be. These reasons include if the car is:
  • Autotrader does not have enough similar vehicles listed to make a reliable comparison
  • The vehicle was recently added to our stock and the label is still being calculated
  • Autotrader has not yet provided updated metrics for that vehicle
  • Price labels are supplied by Autotrader and are not available for every car we sell
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The best priced guaranteed
Found the same car for less? We'll beat it - and give you £100 extra.
Same day drive away
Complete your purchase in a couple of hours. No need to wait around, our cars are good to go.
Hassle & haggle-free
Our lowest price. Always. There is no awkward haggling, no high mark-ups, and no pressure to buy.
3-month warranty
Every car comes with a complimentary 3-month warranty as standard - giving you peace of mind and no unexpected costs in your first months of ownership.
RAC Approved 200-point inspection
Every car undergoes our rigorous 200-point inspection, which is independently approved by the RAC.
10.9% APR
Competitive Hire Purchase and SmartDrive PCP financing from the UK's top car finance lenders, with rates from 10.9% APR.

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